The Curators of Sweden

Last week I was listening to The Social Hour with AmberMac and Sarah Lane. They spoke briefly about the @Sweden twitter account. This is not any ordinary head-of-state or country twitter account.

Every week a citizen of Sweden takes over the account and tweets as if it is their own, only the tweets are in English instead of their native language. Upon hearing this, I was instantly intrigued. I mean, who doesn’t like Sweden? The land of ABBA, Swedish meatballs, IKEA and Ottawa Senator’s Captain, Daniel Alfredsson!

The creators behind the account have dubbed @Sweden as the world’s first democratic twitter account. The idea is that every week a different Swede takes over the account to give their recommendations of things to do and places to see. Sharing diverse opinions and ideas are encouraged. The tweets are not proofed in any manner but political opinions are suppose to be tagged as #myownopinion. Based on the tweets, I gather that they sign a contract of some sort, with a list of rules. I would assume that this would be a given.

They are officially called The Curators of Sweden. I spent some time on their Web site checking out past participants and their archived twitter streams. It is quite the diverse collection; a marketer, an organic sheep farmer, a lesbian truck driver and a teacher. To become a Curator of Sweden, the participant must be an active Twitter user and they cannot nominate themselves.

This week the @Sweden account is curated by Daniel Swedin (nice last name) who works at a newspaper and lives in Stockholm. He describes himself as a David Bowie know-it-all and card-carrying member of the Phantom Club.

I invite you to follow this account and see for yourself:

Web site:

This entry was posted in High Tech Life, Twitter and tagged , . Bookmark the permalink.

3 Responses to The Curators of Sweden

  1. Karen says:

    That is an extremely cool use of Twitter. For possible tourists, following over a long period of time would give a fascinating glimpse of the culture of the country. I wonder what kind of rules they’ve set up for self-promotion and such. It’s actually a great platform to share about businesses and services those living in Sweden as well as outside.

    • Krista - The Tech Mom says:

      I think the use of @Sweden is brilliant. I’ve been following for two weeks now, and so far I find the content very interesting and entertaining. The curator’s have been very good at sharing their lives on Twitter.

      I wonder if we’ll see similar use of twitter accounts sprouting up?

  2. Mel Gallant says:

    What a neat idea! Great way to offer a diverse perspective of life in Sweden.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s